In a bold and transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP that was
first announced in September as a brand new app and consumer-facing brand. This shift in strategy to fully change to ZATAP in both business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. The company's goal is to build a brand which brings joy to customers and is a reflection of our innovative approach to creating physical products. This journey has been possible because of our dedicated team and our partners, and we are eager to see the positive effects ZATAP has on both users and businesses."
Businesses one tap away from Your Customers
While the company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will now transition to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with consumers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers a revolutionary experience. ZATAP allows them to not only authenticate their products but also to immerse themselves in the distinct stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience where customers have access to special content, deals, and rewards, and also use their products in the physical dimension (i.e. gaming on video).
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The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, built on a combination of encrypted NFC tags as well as blockchain, ensures the highest level of security on the market, allowing users to verify whether they're buying genuine merchandise with confidence.
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Ticketing: Products may be used to obtain tickets to events and other special events, making use of the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by connecting physical products with the digital world, creating an immersive phygital experience for fans and consumers. ZATAP has headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.