In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first introduced in September as the company's new app and brand for consumers. The strategic decision to completely transition into ZATAP to support both business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. The company's goal is to build a brand that delights users and matches our creative approach to developing "phygital" products. This has been made possible because of our dedicated team and our partners, and we are eager to see the positive impact ZATAP has on users and businesses."
Businesses Just One Tap Away From Your Customers
While the company's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will now transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital, shaping a future where products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The application enables them to not only authenticate their products but also immerse themselves in the stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience, where users are able to access special content, deals, and rewards, and also use their products in a virtual dimension (i.e. videos games).
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Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. The system, which is powered by a combination of encrypted NFC tags as well as blockchain ensures the highest level of security in the marketplace and allows users to confirm whether they're buying genuine goods with confidence.
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Ticketing: Products may be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their mission is to create a positive experience for people by connecting physical products with the digital dimension, creating an immersive phygital experience for both fans and consumers. With the offices of Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.