In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first launched in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully move to ZATAP to support both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. We are now working to build a brand which is a source of joy for consumers and resonates with our creative approach to developing "phygital" products. This journey has been possible thanks to our dedicated team and our partners, and we are eager to see the positive effects ZATAP has on the business and the end-users."
Businesses one tap away from Your Customers
While the company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they are now set to change to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their consumers like never before. The technology ensures product authenticity and transforms every product into a compelling storyteller, forging stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: adrestyt.ru CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is set to establish the standard for phygital products in the market creating a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The app allows users to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, providing customers with an immersive experience where customers can unlock exclusive content, offers and rewards and use their services in the digital dimension (i.e. video games).
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Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. The system, which is made up of secure NFC tags and blockchain, ensures the highest level of security on the market that allows users to check whether they're buying genuine merchandise without hesitation.
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Tickets: The products can be used to obtain tickets to events or special events, using the power of a product for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to make people happy by bringing physical products into the digital dimension and delivering a truly immersive physical experience for fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.