In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was
first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully change to ZATAP for both its business and end-consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. Today, we aim to build a brand that is a source of joy for users and matches our unique approach to creating "phygital" products. This journey has been possible because of our dedicated team and our partners and we're looking forward to seeing the positive impact ZATAP will have on both businesses and end-users."
Businesses: One Tap Away from Your Customers
While the company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution
ZATAP is set to establish the benchmark for phygital industry creating a future where products not only authenticate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The application enables them to not only authenticate their products but also immerse themselves in the distinct stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience, where users can unlock exclusive content, offers, and rewards and use their products in a virtual dimension (i.e. gaming on video).
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The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. The system, which is made up of secure NFC tags and blockchain guarantees the highest level of security that is available and allows users to confirm whether they're buying genuine goods without hesitation.
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Ticketing: Products may be used to get tickets to events or special events, using the power of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to delight customers by connecting physical products with the digital dimension, creating an immersive phygital experience for fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.